SCX Corporation, a subsidiary of SC Asset, is moving forward to expand its recurring income portfolio by venturing into the hotel business through SCX Hospitality. The company aims to increase its total room count nationwide to over 2,000 rooms by 2029, with the latest project being “KROMO Bangkok, Curio Collection by Hilton,” the first lifestyle hotel from the Curio Collection by Hilton in Thailand. This project also serves as a flagship prototype in Southeast Asia, in collaboration with Daiwa House, a leading real estate company from Japan with extensive experience. Located on Sukhumvit Road, the project is valued at over 2.8 billion baht, strengthening the premium hotel business and targeting global tourists.

Mr. Rachad Nuntakwang, CEO of SCX Corporation, revealed that the company aims to increase the share of revenue from the hotel business to 58% of total recurring income by 2029. SCX Hospitality plans to expand hotels across four major tourist cities: Bangkok, Pattaya, Phuket, and Samui, to support the clear recovery of Thailand's tourism industry. The KROMO Bangkok hotel will play a crucial role in enhancing SCX's international brand recognition in the foreign tourist market.

“We are not just competing in the number of rooms but in the ‘experience’ that meets customer needs. We see growth in the Upper-Upscale Segment of tourists seeking unique experiences. KROMO will be a significant first step in expanding our portfolio of premium hotels. At the same time, we are considering bringing hotels under SCX Hospitality into a real estate investment trust (REIT) for hotels in the future,” Mr. Rachad stated.

KROMO Bangkok, Curio Collection by Hilton is a lifestyle hotel distinguished by contemporary design, with a project value of 2.8 billion baht and 306 rooms in a 28-story building. It is the first premium flagship project in collaboration with Daiwa House, designed under the concept of The Cabinet of Wonders, which conveys the enchanting stories of Bangkok through the beauty of The Nine Gems of Bangkok, creating a unique experience for guests. Located on Sukhumvit 29, close to Phrom Phong BTS station, it offers convenient access to shopping, dining, and luxury entertainment, just 4 minutes from Emsphere at EM District, Queen Sirikit National Convention Center, and Terminal 21, catering to tourists looking for unique experiences rather than just price.

“KROMO Bangkok, Curio Collection by Hilton” will be managed by Hilton, a leading global hotel chain known for its excellent service standards and award-winning corporate culture. The hotel is committed to continuous development and innovation to enhance the guest experience, exceeding customer expectations. It will open on September 24, 2025, and customers can experience KROMO Bangkok at a special introductory rate starting at 5,200++ baht per night, with exclusive benefits for Hilton Honors members earning up to 5,000 points. Reservations can be made from today until February 24, 2026, through the website https://bit.ly/41awblF or by calling +66 (0) 2 078 8488.